Raising Cane’s Revs Up Partnership with Toni Breidinger

Raising Cane’s hit the track with Toni Breidinger yet again – this time at Talladega Superspeedway!

After launching our national marketing campaign featuring the rising NASCAR driver in February, we revved up our partnership with Toni and sponsored the GEICO 500 on April 20th. The activation, which featured one of our Raising Cane’s Food Trucks, saw more than 10,000 people during the event.

The food truck could be spotted in the infield, where Toni stopped by to serve up chicken fingers, meet fans and sign autographs with Corey Heim. The pair also hitched a ride in the Cane’s golf cart and handed out chicken fingers to fans around the track. The Raising Cane’s Street Team also hosted a contest for 4 lucky fans to take a spin in the #25 Venturini Motorsports Camry with Toni.

Until next time, Talladega!